Ahrendts has been named senior vice president for Apple retail and
online stores. She will start at the technology giant in mid-2014.
The move comes as Apple (AAPL, Fortune 500) attempts to ramp up its push into China, a market in which Ahrendts has had great success in the past.
American-born Ahrendts, who was appointed Burberry (BBRYF) chief executive in 2006, has been credited with turning around the luxury fashion brand and expanding its presence in Asia. Part of her success has been driven by embracing digital and social media to attract a youthful following to the label.
Ahrendts was the highest paid CEO in the U.K. last year and is one of the country's highest profile female executives.
Christopher Bailey will become Burberry's new chief executive officer, in addition to current responsibilities as chief creative for the fashion brand.
Burberry investors reacted badly to the news, with shares slumping nearly 4% in early London trading.
Read More : http://money.cnn.com/2013/10/15/news/companies/apple-burberry-ahrendts/
The move comes as Apple (AAPL, Fortune 500) attempts to ramp up its push into China, a market in which Ahrendts has had great success in the past.
American-born Ahrendts, who was appointed Burberry (BBRYF) chief executive in 2006, has been credited with turning around the luxury fashion brand and expanding its presence in Asia. Part of her success has been driven by embracing digital and social media to attract a youthful following to the label.
Ahrendts was the highest paid CEO in the U.K. last year and is one of the country's highest profile female executives.
Christopher Bailey will become Burberry's new chief executive officer, in addition to current responsibilities as chief creative for the fashion brand.
Burberry investors reacted badly to the news, with shares slumping nearly 4% in early London trading.
Read More : http://money.cnn.com/2013/10/15/news/companies/apple-burberry-ahrendts/
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